Wednesday, March 23, 2005
Their First Slogan Idea Was "Fuck Wal-Mart"
In an attempt to sway consumers away from mega-chains like Wal-Mart and Target, several Louisville small businesses have banded together for a PR campaign urging people to "Keep Louisville Weird" by shopping at unique, locally-owned stores. Picking up on the marketing alliance concept, several small businesses in the Garden State have started their own "Keep New Jersey a Shithole" campaign. Source
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It's the whole "anti-union" issue. Union stores hate Wal-Mart because Wal Mart has no union and thus are able to be more competitive (lower prices). Aww, too bad, LOL
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